Bumblebee Tuna
In my advertising concepting course at Columbia College Chicago, my class collaborated with Social Deviant Advertising Agency to develop an innovative campaign for Bumble Bee Tuna. My group and I curated the final campaign, which was showcased at Columbia College Chicago's Manifest Festival as a highlight of the advertising department's work.
In a world where eating habits are constantly evolving, we must:
Get: Gen Z + Millennials who don’t even think about tuna
To: Choose Bumble Bee tuna instead of a bag of nuts or a drive-thru munchie
By: Planting our flag as the World’s Best Snack Meal, the way of eating that defines Gen Z + Millennials
Bumblebee Tuna Advertising Campaign - Advertising Concepting SP 2024 Columbia College Chicago