Olipop Experiential Pitch
In my 360 Experiential Marketing class, my team and I developed an immersive Olipop marketing campaign centered around Chicago, nostalgia, and the feel-good essence of soda. We crafted the Olipop Chicago Experience, inviting fans on a journey through the city via the Brown Line, reimagining Margie’s Candies with a nostalgic twist, and offering an exclusive spot in the VIP Olipop Lounge at Wrigley Field.
Deliver a soft test market launch in Chicago, following on from Olipop’s outdoor media launch this summer which had positive reactions.
The brand is seeking to expand their audience to Young GenX and use an experiential campaign as a test model. Olipop would like to see creative that crossed a suburban and urban demographic and psychographic model.
Olipop Experiential Campaigns - 360 Experiential Campaigns FA 2024 Columbia College Chicago