Givenchy: Origins To Future

In my 360 Experiential Marketing class, my team and I designed an immersive Givenchy marketing campaign at The Met, showcasing the brand’s evolution under its new Creative Director, Sarah Burton. The experience transported guests to 1950s France, where Givenchy began, before transitioning into the modern era of Sarah Burton’s creative vision. Through this journey, guests engaged with Givenchy’s legacy, from the Les Séparables era to its present-day innovations.