Seven Up

In my Advertising Concepting Class, my group and I were tasked with the goal to reintroduce the discontinued candy brand Seven Up to younger consumers while still capturing the attention of older consumers who remember Seven Up. The candy bar was discontinued in 1979, and is now making its return, Seven Up is a unique candy bar that stands out in the crowd.

Mission Statement and Tagline
Seven Up Candy Bar Refresh
Seven Up Candy Bar Refresh
A print ad that interacts with published content. A sticker of the new Seven Up bar is inserted mid-article, surprising the reader. After interrupting the article, print at the bottom carries the tagline, logo, and slogan. Text under the sticker ser
A TV Ad Placement or Social Media Video Concept.

Introduce to & generate brand awareness in younger consumers. Capture the attention of older consumers who remember Seven Up. Surprise the consumer to pique curiosity

Bumblebee Tuna Advertising Campaign - Advertising Concepting SP 2024 Columbia College Chicago

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